Evaluation Question 1 :

Question 1 - In what ways does your media project use, develop or challenge forms and conventions of real media products?

Our media project develops and challenges forms and conventions of real media products, by the Production company logo we designed ourselves for example. It is in big black letters on three red circles, to look more professional and original. We wanted to grab the audience's attention with it and with the sound that we added as it comes on, of a howling wolf. That indicates that our production company is original and different than the ones the audience has seen up till now, e.g. lion roaring.

      

The logo for the company EMI Productions is associated with in our product, is also custom made by us, it is a squirrel and has nothing much to do with the theme of horror genre, but then again not all companies stick to only one genre in general, I think that this made our production look more realistic.

        

The title used, ''In Your Mind'' we chose to grab the viewer's attention and interest. We wanted them to start wondering what is the film going to be about, why is it named that. What is it's connection to the narrative? Would it actually end up in their mind? And who or what is in who's mind? We used red letters for our title to emphasize the color of aggression and blood so that it would be immediately linked to the horror genre and grab their attention.